CARE International in Pakistan
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RISING ENTREPRENEURS

Kausar Mai, a Road Maintenance Team member, who graduated from the Community Infrastructure Improvement Project (CIIP) in October 2012, has been motivated by the impetus of entrepreneurship provided by the CIIP program. Previously, Kausar Mai engaged in various labor tasks that provided a low, unsteady income. During her commitment with the CIIP program cycle, she managed to start-up a small grocery shop but due to lack of any financial management trainings she was never able to track her income, expenses and profit.

Investing her energies in expanding her small grocery shop, she developed a business plan in tandem with the project staff, that provided a focused strategy for investing her savings. Keeping regular income and expenditure records have helped her identify where her profits lie. After the expansion of her business she has managed to secure a daily sale increase from Rs. 800 to Rs. 1600 per day and a profit of Rs. 5000 to Rs. 6500 per month. This tangible benefit has strengthened her faith in her abilities, encouraged her to continue her efforts. Kausar Mai has become an inspiring example for women in her village and has illustrated how a little bit of guidance and assistance can help women in rural areas excel.

As time rolls by, there will be many other women like Kausar, who will slowly rise as indigenous entrepreneurs, uplift their families and set moving examples for their community.